Founder Julia Roxanne is a graduate of the London College of Fashion who began designing swimsuits during her first year of university.

Passionate about fashion, Julia's dresser overflowed with over 40 different bikinis. Despite finding a few good ones, she struggled to find her version of the perfect bikini: one that is comfortable, stylish, and functional. This led her to create a swimwear line designed for women who want to look great in photos while also having a swimsuit that is practical for real beach or pool settings.

Julia attends beachwear shows twice a year to handpick fabrics, discuss new design techniques, and refine her collections.

Ethical practices and eco-consciousness are core values that Julia incorporates into every decision-making process at Bel Air Swimwear. Her commitment ensures that every piece not only looks fabulous but also supports a sustainable future.