Founder Julia Roxanne is a fashion lover and student. When not working as a social media manager for a jewelry shop, she pursues her passion which is designing swimsuits and managing her business. Julia’s aim through her swimwear line is to provide swimwear that makes women wearing it feel comfortable, trendy and sexy. 

Body positivity, Ethical practices and eco-consciousness are three values that Julia incorporates in her swimwear line considering that sustainability in the broad sense est vu comme indispensable within her business.